Blog about Digital Advertising & Marketing Technology

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

rtb.com is built for SME advertisers to deliver high-quality traffic and maximise the value of their first-party data.

Many of the world’s biggest brands choose to deploy a multiple retargeting strategy (using more than one retargeting vendor in combination) because it delivers a host of benefits like larger audiences, more efficient advertising, and a higher return on ad spend. Despite the advantages, or maybe because of them, it can be tempting for organizations to wonder exactly how much value, in isolation, each provider brings.

But is a straight comparison, as seen with head-to-head testing, a strategically sound approach, or should brands be focusing on the wider picture of true added value? Let’s investigate.

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.

Some brands spend the year building up to Q4, focusing their entire strategy on Black Friday and Christmas. However, the most savvy performance marketers know that huge sales opportunities don't just start in November.

The Marketing Events 2026 calendar features over 60 big events for ecommerce: demand-driving moments marketers can capitalize on, industry conferences for insights and networking, and cultural events that shape consumer behavior—if you plan properly. Instead of chading "brand moments," you start to understand when your audience is actively searching, comparing, and ready to convert.

Warsaw - 6 November 2025 - RTB House, a next-generation performance demand-side platform, (DSP), has proudly announced that all its entities that process client data have achieved a ISO/IEC 27001:2022 certification for Information Security Management System (ISMS). The DEKRA certification is accredited by ANAB, the largest multi-disciplinary accreditation body in North America, and a global leader in accreditation services. The certificate recognizes robustly upheld data security standards.