RTB House Editorial Team

We may still be a long way away from anything like the Replicants in Blade Runner, but artificial intelligence (AI) and Deep Learning in particular are already transforming how we approach everything from cancer screenings to displaying ads. ChatGPT and Google’s Bard have made headlines for their eerily accurate imitations of humans. The ability for ChatGPT, and AIs like it, to answer questions and even create functional (if buggy) code has created a media furor that has driven significant investment in AI-focused companies, despite shaky markets.

However, if you dig a little deeper you’ll begin to see that while ChatGPT is really cool, it is just one part of a much bigger picture. Let’s dive in and find out why.

Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.

People are usually more eager to buy products and services as gifts for others or self-care treats in the period preceding a specific holiday or cultural event. Marketers can help customers find amazing deals by using special strategies tailored to these holiday shopping seasons, boosting sales and customer satisfaction.

Today, we’ll look at data-driven insights from the marketing campaigns that drove the best results for our clients, and how we can apply our experience to your holiday marketing strategy.

FMCG (fast-moving consumer goods) is one of the most significant sectors in the economic market nowadays. It is also recognized as the sector most resistant to the economic crisis, which became clearly visible when pandemic hit. Nevertheless, brand visibility in this sector can be really important. Products in the FMCG sector are the fast-moving ones, the bare necessities. At first glance, it may seem that the FMCG sector does not need such a large visibility increase. However, advertising campaigns are a must-have mainly because of the great competition among brands in the FMCG industry.

A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).

Online purchases now account for approximately 20% of all fashion sales, and potential customers can engage with your brand across multiple channels. This constant communication has transformed the way fashion ads are delivered to customers and greatly expanded the potential for personalization.