How does retargeting work?
Retargeting is a digital advertising strategy that targets users who have previously interacted with a brand but haven’t converted. It works by tracking user behavior through cookies or tracking pixels and then displaying personalized ads across different platforms to bring them back. This approach increases the chances of conversion by keeping the brand top-of-mind for potential customers. Retargeting can be applied across various channels, including display ads, social media, and video ads. It is especially effective in ecommerce, where users often browse without making an immediate purchase. Advanced retargeting solutions leverage Deep Learning to optimize ad delivery and increase engagement. Interested in learning more about how retargeting works?