MarTech terminology

Demand-side platform

What is a Demand-side platform?

A demand-side platform (DSP) is a software solution that allows advertisers to buy digital ad inventory in an automated way. It connects advertisers to multiple ad exchanges, enabling real-time bidding and data-driven targeting. DSPs help advertisers optimize campaigns by leveraging audience insights, predictive analytics, and budget controls. Want to fully understand how DSPs work?