MarTech terminology

Programmatic advertising

What is programmatic advertising?

Programmatic advertising automates the buying and placement of digital ads using real-time bidding (RTB) and artificial intelligence. It enables advertisers to efficiently reach targeted audiences at scale while optimizing ad spend. This method enhances ad performance by leveraging data-driven insights to place the right ad in front of the right user at the right time. Want to learn more about the evolution of programmatic advertising?