Results at Scale for a Vibrant Brand Redefining Fashion Retail

REVOLVE is the next-generation fashion retailer for Millennial and Gen Z consumers, with a curated offering of over 45,000 apparel, footwear, accessories, and beauty styles. Its dynamic platform—developed over 20 years of continuous innovation—connects a community of millions of consumers, thousands of global fashion influencers, and over 500 emerging, established, and owned brands. The company aims to redefine fashion retail for the 21st century.

REVOLVE was working with a retargeting partner and was skeptical about adding another retargeter to the mix. They had reservations about whether an additional partner would simply reach the same users that had already been targeted, therefore wasting ad budget and causing ad fatigue.

RTB House had to prove that our campaigns could reach new, high-potential users, and that we could help REVOLVE to scale up display ad activities without compromising return on ad spend.

The RTB House team implemented an eclectic mix of high-performance dynamic banners and zipper banners, which reveal more about offers through user interaction. These creatives were developed in-house to best complement the REVOLVE brand and elevate product offers.

Ads were able to target all website visitors, but our Deep Learning - powered algorithms identified the right customers for different product offers in order to maximize conversion potential. The campaign worked on a dynamic budget which was adjusted based on predicted demand to ensure that we maximized revenue when demand was highest.

Within the first quarter, the campaign outperformed the return on ad spend (ROAS) target by 56%. As the campaign continued, we were then able to scale up activities in the following quarter but still deliver a further 8% increase in ROAS. Now convinced of the value of adding another partner—and with internal data showing an 11% overall uplift in revenue among test groups from RTB House campaigns—REVOLVE decided to significantly expand the collaboration.

They launched campaigns on three new international markets within the first year, and then added a dozen other countries, spanning almost every continent, with plans for more to come. While doing so, the results were so positive that REVOLVE redistributed their marketing budgets to make RTB House their primary retargeting partner. They also added in-app campaigns to further expand targeting across devices.