Retargeting

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.

Shopping for Home & Garden products is one of the big joys in life. It is also one of the strongest ecommerce categories. In Q2 of 2023, approximately 20% of global shoppers reported buying home and garden products online. This means that tailored Home & Garden marketing strategies are an important way for ecommerce stores to boost revenue.

To help you on your way, we’ve developed a calendar that will act as your blueprint for driving Home & Garden ecommerce sales all year round.

Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

Food & beverage marketing is entering a new era. As the march toward mobile-first connectivity gathers pace, businesses in the food & beverage industry are starting to focus on mobile-first solutions and build engaging apps. But with competition being so fierce in the F&B space, there’s a pressing need to stay top-of-mind. In-app advertising provides an answer—with more targeted ads, brands can keep users engaged to gain an edge over the competition. Here’s what you need to know in a nutshell:

The food and beverage industry has always been incredibly competitive. After all, food is important to all of us. It’s not just a necessary source of nutrients, protein, and fiber; it’s inextricably linked with culture, community, family, and friends. It brings comfort, togetherness, even bliss. It’s the way to our hearts.

But in recent years, the competition in food & beverage has reached a boiling point. There’s been a feeding frenzy as a horde of new players has entered the fray. Between any brand and a customer’s table lies a crowded, fiercely competitive marketplace. The advent of food apps and a growing consumer expectation of convenience has further heightened the competition. The latest digital technology provides unprecedented convenience for the consumer and a widening plethora of choices.