Personalization

It’s no secret that promotional periods spark a change in consumer behavior in just about any industry, and the Home & Garden sector is certainly no different. This thriving ecommerce sector is attracting some serious competition. With the global home and garden products B2C ecommerce market poised to grow by USD $30,189.84 million accelerating at a CAGR of 10.53% between 2023 and 2027, competition is flourishing, meaning that maintaining consumer loyalty is fast becoming a big challenge.

Hanging on to the industry’s coattails may not be enough, with 66% of consumers now expecting brands to understand their individual needs. Those that choose to strategize and personalize to cater to these needs are most likely to reap the greatest rewards of consumer spending during promotional periods by delivering relevant experiences based on seasonality.

Consumers are bombarded with a blizzard of advertising messages every day, both online and offline. The fact that more and more people are using adblocking clearly shows that from much of this advertising is unwelcome. This is due to the fact that most of the advertising we encounter is of limited or no relevance. Here’s how marketers can increase the relevance of their ads by using Deep Learning.

Have you ever downloaded the data Facebook has on you? Or Google? The sheer breadth of data collection has 86% of consumers worried, and this has led to a number of users leaving data-hungry social media platforms. It has also forced organizations like Google to do some soul-searching and adjust their approach to user data, notably by retiring third-party cookies.

It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.

People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

Imagine a world without personalized ads. Brands would be forced to build generic messaging and throw it into the void, praying that it connected with someone. Customers would be less likely to find the products they actually want and forced to settle for whatever they happened upon online. Personalized ads help companies connect with people who actually want their products and save consumers from wasting their time on irrelevant content.

However, there’s a new challenge on the horizon. Consumers have become increasingly privacy conscious, and as an industry, we have had to find new ways to personalize our content to consumers while also respecting their privacy. This guide will walk you through personalized ads and how they will function as we move towards more privacy-friendly personalized ads.