Marketing Campaign

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.

The hardest part of business is not usually envisioning where you want to be, it’s implementing a plan of action in logical and effective steps in order to get there. When we’re making plans, these steps will inevitably include a Deep Learning powered retargeting campaign, but let’s not get ahead of ourselves.

Instead, Let’s start with a simple statement:
“We want to increase online sales”.

There are many ways that you might do, such as; improving your online store’s UI and UX, increasing product range, and running promotions. However, the most likely solution is digital ad campaigns. So, you can add focus to your original statement by saying:
“We need to run digital ad campaigns to increase online sales”.

Many companies make a couple of missteps at this point by trying to skip to the end or doing things out of sequence. Here’s a simple breakdown of the questions you need to ask… and the order in which you ask them while evaluating your advertising model options.

Travel industries face numerous challenges when marketing online. To help you better understand how to form your marketing strategy for the modern world, we’ve compiled a series of 2-minute podcasts hosted by Jim Price, Head of Travel for RTB House America. Here’s a sneak peek of the first few.

It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.

2023 is an economy of contradictory forecasts. There is market uncertainty and many macroeconomic factors pointing to difficult times ahead. Meanwhile, we see continued success and strong growth projections for many retailers and categories.

Consumers are also unsure how to feel, but there is a general sense of caution. According to a recent Forrester Report, 64% of Americans and 55% of French consumers are anxious about a possible recession. Because of this, everyday and discount retailers have become critical for online and in-store shoppers.

We will look at some of the challenges and opportunities for discount retailers, focusing on some large brands from the US, Australia, and other countries. We’ll be discussing three elements of retargeting ad campaigns that can positively impact business right now.

While we would never discount the importance of data—we did implement Deep Learning in all our marketing solutions after all—another essential marketing skill is mastering the art of timing. Marketers who understand how to tie their campaign into key events and conferences will have a natural edge. However, marketing events aren’t just about conferences, but also important milestones during the year that marketers can use to define their strategies and to build campaigns that stand out. To help you get orientated, we’ve prepared a marketing events calendar for 2024.

Let’s jump in and take a look at the top marketing events in 2024, and how you can leverage them to your advantage.