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What are the key differences between a brand awareness and marketing campaign?
Even if you leave the details to the experts, it’s important to understand exactly how the different components of your marketing campaign work together. This helps marketing managers to get a feel for how different service providers bring value, boost brand visibility, and ensures that the campaign’s budgets are being spent wisely. For consumer tech brands, and most anything else, two of the most powerful tools in your arsenal are branding campaigns and retargeting campaigns, especially when used in concert and optimized with Deep Learning algorithms.
Ready to learn more? Let’s dive in.
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Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?
Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.
However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.
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Marketing Technology 101: How to Make It Work for Your Business?
What do a flint spear and your computer have in common? They’re both pieces of technology that have helped humans make their lives easier. No matter your job, you use some kind of technology to get it done. But often the case isn’t what technology you’re using, but how you use it. Let’s take a look at the tools that make marketers’ lives easier, and dive into the world of marketing technology.
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The Retargeting Statistics All Marketers Need to Track to Optimize Their Campaigns in 2023
Any seasoned marketer will happily tell you that retargeting is one of the best ways to engage with potential customers on the open web. The approach allows you to find and connect with people who have previously shown interest and is a powerful tool when used correctly. But how do you measure and optimize a retargeting campaign? Well, that’s where the real fun starts—we use retargeting statistics.
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5 Best Retargeting Strategies to Drive Stronger Revenue
Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.
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TOP 5 Tips for Classifieds Industry Digital Ad Campaigns
Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.
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