Amazon

How can Deep Learning boost own-site sales for electronics brands?

1. There are a number of challenges that electronics brands face when encouraging customers to use own-site channels.
2. The first is the popularity of comparison sites, that typically push customers into a “price-first” mindset.
3. The second is the fact that telecoms providers typically provide a phone as part of their subscription contract.
4. This means that electronics manufacturers are forced to take a loss paying a commission to third-party sales platforms, when they could increase their margins through sites they own and operate.
5. To promote own-site sales, electronics manufacturers must showcase the benefits of a direct purchase, including improved warranties and customer support.
6. Deep Learning powered marketing techniques make it possible to target users most likely to be receptive to this message, maximizing the impact of each campaign.

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