RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, today announced it has expanded its operations into the U.S., appointed two senior executives to grow its market share in North America, and opened up three new offices in Boston, Chicago and New York City, its new U.S. hub.
As RTB House continues its fast global expansion, the U.S. market launch is a key milestone and focal point for the world-class retargeting platform. It currently has more than 1,200 clients in nearly 70 countries including Adidas, Hotels.com, New Balance, Trivago, Sephora and Walmart.com.The driving force of its phenomenal growth (2,167 percent from 2013-2016), is its disruptive retargeting AI platform built on 100 percent deep learning and what it delivers for marketers. Its self-learning algorithms, inspired by biological neurons in the human brain, analyze and learn internet users’ behaviors in real time to generate outstanding results. Its platform identifies high-value shoppers and boosts results via 1:1 personalized ad creatives. Due to deep learning algorithms, the whole solution is up to 50 percent more efficient than standard machine learning AI-based approaches.
“Marketers are constantly trying to squeeze the most they can from shrinking budgets, and they get much better impact and ROI with our deep learning AI platform,” said Gary Burtka, new VP of U.S. operations at RTB House, who previously served as VP of account strategy at Criteo. “We can effectively help marketers achieve their goals at scale because of our advanced technology. Our recommendation system is 41 percent more efficient than the standard machine learning tool.”
RTB House is the first and only ad retargeting company to be powered entirely by deep learning algorithms. Deep learning models high-level abstractions in data, and imitates the workings of the human brain in processing data very fast to create patterns that people use in decision-making. Its world-class retargeting platform, powered by deep-learning AI, currently handles one million requests per second, 10 billion ad views per month and about 3.5 million daily clicks.
With RTB House, large brands are able to deliver ultra-personalized ads based on behavior tied to their search tactics, browsing and basket behavior and other observations within seconds across all devices and at just the right time to improve conversions and boost sales.
Leading up to today’s U.S. expansion announcement, RTB House has promoted Radoslaw Dobrolecki to president of North America and appointed Gary Burtka as its new VP of U.S. operations. Dobrolecki served as a senior executive at RTB House for more than a year, has been a long-time entrepreneur and was formerly a managing director for otomoto.pl, part of Naspers Limited, global internet and entertainment group. Burtka was previously the VP of account strategy at Criteo (2013-2016) and has served as a director of marketing for various consumer-technology brands in the U.S. from Chicago. He will be based out of its new U.S. hub in the New York City office.
The two senior U.S. executives are tasked with laying the foundation for success for RTB House’s foray into its most important North American market and the continued growth and management of its U.S. employees and expanding client base. RTB House currently employs more than 300 people and serves more than 1,200 clients worldwide across nearly 70 countries in Africa, APAC, Europe, Latin America, the Middle East and North America.
Earlier this month, the company ranked as the eighth fastest-growing company from the tech sector in Europe via the Financial Times’ latest FT1000 list that tracks company revenues in 31 European countries.
