Flexible and Effective Campaigns Lead to Multinational Cooperation

Streetwear and lifestyle apparel merchant drives mobile conversions with seamless multiple retargeting campaign

Client

Industry

Fashion

+6%

Increase in DefShop sales

+91%

Higher conversion value

Introduction

About the client

DefShop is one of the largest European online shops for streetwear and lifestyle apparel. With more than 200 brands and 25,000 items, DefShop offers a comprehensive portfolio of streetwear and lifestyle apparel.

What they say about us

"RTB House is the best choice retargeter when it comes to fast, effective campaign optimization, data transparency and increase in revenue. At DefShop, we are very satisfied with the results and look forward to a friendly and successful international partnership with RTB House."

Matthias Spangenberg

Head of OM, DefShop

DESCRIPTION

The challenge

DefShop worked with another retargeter at the onset, but was curious about the possible outcome of a multiple-retargeting campaign. The additional retargeter’s challenge was to provide a significant increase of conversions. Traffic had to come from both desktop and mobile channels, which is crucial to their overall site traffic. The new retargeter was also expected to adjust its system to the client’s specific requirements, as DefShop uses its own custom deduplication system.

After observing positive results with multiple-retargeting campaigns in the Netherlands, DefShop was willing to extend its cooperation to working with a new retargeting provider in other European markets.

story

The solution

RTB House, thanks to it’s flexible approach, was able to adjust to the existing custom deduplication model based on the client’s tool. By configuring changes on RTB House’s side, DefShop proceeded with the system integration without engaging any additional technical resources. Once data was presented consistently, RTB House implemented high-performing, personalized retargeting campaigns focused on desktop and mobile users.

Success

The result

DefShop was so satisfied with RTB House’s results in the Netherlands that their cooperation extended to other markets — Finland, France and Germany (the top market for DefShop). In one of the most challenging months:

RTB House campaigns generated an increase of up to 6% in DefShop sales (depending on the market)
RTB House campaigns grew the average conversion rates by 3% (mobile and desktop)
40% of retargeting sales were generated from mobile channels