White paper

Home & Garden White Paper Series | Volume 3

Branching Out into More Sustainability-Focused Messaging Our 6-volume white paper series illuminates a wide range of key home & garden ecommerce topics such as AI-powered retargeting and proven strategies to bolster sales in the face of economic challenges. Volume 3 takes an in-depth look at sustainability which is undoubtedly here to stay, and is set to become as embedded, and vital to a company’s outlook, as good customer service. Read our latest volume to see how online campaigns are a perfect opportunity to signal your commitment to sustainability while driving revenue.

In white paper volume 3:
  • The importance of sustainability to consumers.
  • Gen Z—today’s sustainability-forward, fledgling home improvers.
  • The upswing in DIY during economic downturns.
  • How sustainability correlates with thriftiness.
  • Key strategies for promoting sustainability and enhancing customer loyalty.

9

pages of sustainability insights

5

strategies for boosting customer loyalty

13

telling sustainability stats

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Get the volumes upon release every fortnight, plus exclusive bonus content.