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A Guide to Redecorating Your Digital Home & Garden

Retail: Home & Garden

A Guide to Redecorating Your Digital Home & Garden

Our homes and gardens undergo constant improvement. Year after year, we add elements that make a difference and make us happy. This guide shows how Home & Garden organizations can do the same – by focusing on key areas, they can redecorate their marketing stacks and achieve extraordinary results.

In the guide:
  • Trends and challenges shaping Home & Garden
  • Key buyer personas
  • Generating passion with personalized campaigns
  • Leveraging seasonality and promo periods
  • Ensuring a coherent omni-channel experience
  • Expert insights on meeting challenges
  • How Deep Learning can supercharge campaign results
  • Quick redecorating tips for sustained results

20+

pages about advertising Home & Garden brands

5

industry expert commentaries

4

redecorating tips for Home & Garden organizations

1 / 5

Such fertile ground in Home & Garden means lots of competition. One way to differentiate yourself beyond your many rivals is through loyalty-building hyper-personalization in online advertising.

Bob Hoeksema

Senior Account Manager Benelux, RTB House

Hyper-personalized ads speak more persuasively to a given shopper’s preferences with technology that instantly scans user behavior and vast product ranges to provide more accurate upselling and cross-selling recommendations.

Gary Burtka

Vice President Operations US, RTB House

The key supercharging promo periods with online campaigns is flexibility, flexibility, with in-built granularity.

Sophia Schindler

Sales Manager DACH, RTB House

There’s no longer any boundaries between online and offline, and most purchases don’t happen any longer just in-store. One cohesive and consistent omni-channel experience is no longer the new gold standard; it’s the new norm.

Simon Trewavas

Country Manager UKI, RTB House

In Home & Garden only the best recommendations fed by the best technology can turn a massive product range into a significant cross-selling advantage in regards to seasonality and promo periods.

Victoria Smith

Agency Sales Director US, RTB House

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