MarTech terminology

Topics API

What is Google Topics API?

Google’s Topics API is a privacy-focused solution that replaces third-party cookies for interest-based advertising. It assigns users to broad interest categories based on their browsing behavior and shares them with advertisers without tracking individuals. This ensures relevant ad targeting while maintaining user anonymity. Topics are updated weekly and stored only on the user’s device, reducing data-sharing risks. Interested in knowing more about Topics API?