MarTech terminology

Deep Learning

Is Deep Learning a from of AI?

Deep Learning is a subset of machine learning that uses artificial neural networks to analyze large datasets and make predictions. In advertising, Deep Learning enables more precise audience targeting, real-time bidding optimizations, and dynamic ad personalization. Unlike traditional algorithms, Deep Learning continuously improves performance as it processes more data. This technology enhances ad efficiency and user experience, making campaigns more effective. Interested in understanding how Deep Learning transforms marketing?