What are Seller-Defined Audiences?
Seller-Defined Audiences (SDA) is a privacy-first approach that allows publishers to create audience segments based on first-party data. Unlike third-party cookies, SDA enables advertisers to reach users in a compliant manner without relying on external tracking. This approach ensures that advertising remains effective while respecting user privacy and data protection regulations. SDA is a key part of the evolving digital advertising landscape, providing an alternative to traditional cookie-based targeting. Want to learn more about Seller-Defined Audiences?