RTB House Video Ads Increase User Engagement in Rebranding Campaigns

Stock Center is the leading fashion and sports store in Argentina, with extensive coverage throughout the country. It is part of the Dabra Group, which processes more than 35,000 orders per month and has more than 1.5 million clients.

In 2020, after the acquisition of the local operations of Netshoes, both brands had to be merged and all sales migrated to a single and renewed platform.

StockCenter needed a branding media strategy that communicates accurately this transition and engages users with the new site.

• Efficiently communicating the brand transition
• Reaching lapsed users and a new audience with catchy messages
• Increasing awareness of the new brand

Video Ads from RTB House, based on a unique Deep Learning technology, were able to provide high levels of personalization and engagement to the right audience. RTB House’s ContextAI solution is capable of analyzing millions of websites and takes into account different aspects of the context to select the perfect placement and ad templates to better fit each opportunity.

StockCenter experienced significant benefits in three major areas thanks to RTB House Video Ads:

• Scalable technology precisely targeting the right users at the right time allowed optimization of the user frequency and maximized campaign reach:

  • 1.9 million unique users impacted during a three-month campaign period
  • 4X better reach with 3X lower frequency, in comparison to other video ad platforms

• Efficient use of budget, delivering the brand’s message with highly effective ads that had good viewability:

  • 3.9 million completed video views and an average 80% viewability according to external monitoring tools
  • More than 6X higher user engagement (CTR), in comparison to other video ad platforms

• RTB House Video Ads complement other campaigns on user-generated video content websites, potentializing the whole branding strategy.