Retail

2023 is an economy of contradictory forecasts. There is market uncertainty and many macroeconomic factors pointing to difficult times ahead. Meanwhile, we see continued success and strong growth projections for many retailers and categories.

Consumers are also unsure how to feel, but there is a general sense of caution. According to a recent Forrester Report, 64% of Americans and 55% of French consumers are anxious about a possible recession. Because of this, everyday and discount retailers have become critical for online and in-store shoppers.

We will look at some of the challenges and opportunities for discount retailers, focusing on some large brands from the US, Australia, and other countries. We’ll be discussing three elements of retargeting ad campaigns that can positively impact business right now.

The rise of online shopping has made it easier than ever for shoppers to find their style, but has created a new pain point for fashion brands: returns. Customers often order multiple outfits, and try them on at home before deciding what they want to keep, and what they want to send back to the warehouse. This has significantly increased the rate of returns in fashion, which comes with its own financial and environmental costs.

These days, more than ever, brands, before they get consumers to buy, have to get them to feel.

The Home & Garden sector is healthy and competition levels are at an all-time high with predicted online sales of $294 billion by the end of 2022. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually.Recent findings show that around 20% of global shoppers have purchased Home & Garden products online with an average order value of $422 in the furniture segment alone. This strongly points to a market size that is likely to comfortably exceed $40 B by 2030—the future certainly looks bright for Home & Garden ecommerce. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually.

In this article, we dive into how omnichannel customer engagement is quickly gaining in popularity, as business owners and marketers seek to provide a seamless experience across all devices and touchpoints.

The world of online retail has experienced significant change over the last few years. With these changes came a trending topic concerning recommendations and the effect they have on the consumer journey. So what value do they actually hold when it comes to personalizing a shopper’s online experience and increasing your average order value?

Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.