Online Marketing

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

2023 is an economy of contradictory forecasts. There is market uncertainty and many macroeconomic factors pointing to difficult times ahead. Meanwhile, we see continued success and strong growth projections for many retailers and categories.

Consumers are also unsure how to feel, but there is a general sense of caution. According to a recent Forrester Report, 64% of Americans and 55% of French consumers are anxious about a possible recession. Because of this, everyday and discount retailers have become critical for online and in-store shoppers.

We will look at some of the challenges and opportunities for discount retailers, focusing on some large brands from the US, Australia, and other countries. We’ll be discussing three elements of retargeting ad campaigns that can positively impact business right now.

In Fashion, competition is fierce and building a seamless omnichannel strategy is a must. There’s no “one size fits all”, “straight off the rack” solution. But just as on the catwalk, it’s all about accessorizing and bringing all the key elements together into one stunning ensemble—an omnichannel shopping experience that turns heads and wins conversions.

2023 has been a year of big changes for marketers. Artificial Intelligence tools like ChatGPT have transformed how many of us do our jobs, third-party cookies are on the cusp of being retired, and consumers have become more privacy-conscious than ever before. Despite the enormity of these changes, in many ways they’ve just set the scene for the big things to come in 2024. To understand what’s going on, we’ll briefly review MarTech trends in 2023, and then dive into the top MarTech trends in 2024.

While we would never discount the importance of data—we did implement Deep Learning in all our marketing solutions after all—another essential marketing skill is mastering the art of timing. Marketers who understand how to tie their campaign into key events and conferences will have a natural edge. However, marketing events aren’t just about conferences, but also important milestones during the year that marketers can use to define their strategies and to build campaigns that stand out. To help you get orientated, we’ve prepared a marketing events calendar for 2024.

Let’s jump in and take a look at the top marketing events in 2024, and how you can leverage them to your advantage.

Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.

It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.