FLoC

In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.

This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.

Google has released an article announcing the availability of Bidding and Auction services in the web version of FLEDGE, as well as the status on pending FLEDGE capabilities. These two Google releases could have a major impact on the adoption of FLEDGE in the near future.

Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.

It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.

We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.