- Published:
This Read Could Change The Way You Run Video Campaigns
Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.
- Published:
VCR and CPCV – How to Use Them for Video Ad Effectiveness Assessment
AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.
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