Cookieless Video

When you run a business, reaching the right customers with your offers is one of the fundamental requirements for success. All of the uncertainty around whether this will still be possible when Google switches off 3rd-party cookies is obviously a worry — especially as things are moving fast and it is difficult to keep up with the news. We can’t all be experts.

Luckily, we have experts on hand so you don’t have to be one. Laurie da Silva and Richard Johnson are hosting a new series of snackable videos on The Cookieless Future. They give a point-by-point breakdown for newcomers and more detailed explanations for those familiar with the subject. Watch the first video now, which talks about whether the end of cookies means the end of advertising. And, if not, what is set to replace them? Get to know more about advertising without cookies.

Marketers have long relied on the use of 3rd-party cookies to create personalized ads and rightly so. They’ve been a fundamental route to success for many years now, however, the end is near!

With Google’s announcement that its Chrome browser will no longer accept cookies in the future, those in the industry are now asking themselves the same worrying question – can you create a personalized ad without the use of cookies?

Our experts Laurie da Silva and Richard Johnson are back again for another episode with some savvy information on how exactly we can plan to handle personalization without cookies.
Watch the 2nd episode now to get an insight into how methods of data monitoring will change and which talks about a new way forward for an individual experience.

It’s sure to be a game changer!

Programmatic ad campaigns for brand awareness have traditionally been harder to target at the correct online users than performance campaigns as they rely upon more understanding of context and behavior. However, through the use of ultra-powerful algorithms and Deep Learning technology, RTB House has been able to take the lead on brand awareness campaigns and truly target users with great confidence and deliver significant, measurable results.

Our solutions based on Deep Learning technology have been widely recognized and have received the AI Excellence Award, MarTech Breakthrough Award, numerous Stevie Awards, and more.

With the disappearance of 3rd-party cookies coming soon, many businesses fear that the recent progress made on the targeting of brand awareness campaigns will be lost and that we will have to go back to the drawing board. In fact, this is not true. We are already sketching out the future and starting to add colors to the picture of how digital advertising will look in the future. And, in the 4th episode of our Cookieless Future series, Laurie da Silva and Richard Johnson outline how using multiple, more transparent data sources will provide the information needed to create brilliant, highly targeted brand awareness campaigns that also preserve user privacy.

Watch the video to find out all you need to know.

Online advertisers and retailers deal in specific numbers and hard data. When you have millions of monthly site visitors, a fractional increase in conversion rates or average order volumes can bring significant value to business results.

The fear around the phasing out of 3rd-party cookies is that bidding efficacy will be severely impacted. Advertisers need assurances that their campaigns will still be performant, that results will be measurable, and that the upcoming change will not be disruptive to business. Thankfully, RTB House has been working on the answer to this problem and has the backing of WC3 and Google for our Outcome-based TURTLEDOVE proposal.

Find out more about how we are ensuring that bidding efficacy will be maintained in the 3rd video from our Cookieless Future series, hosted by our experts Laurie da Silva and Richard Johnson.

Conducting a full-funnel marketing strategy does not mean targeting everyone in your funnel and pushing them toward conversion. A good full-funnel strategy takes into account how ready different users are for conversion, and serves them with appropriate advertising. For buyers in the conversion stage, who have strong purchase intent, effective ads show specific products and offers and make clicking and converting easy. However, in the upper funnel, you may want people to feel a connection with your brand and plant a seed that grows over time, allowing them to make better purchasing decisions later on. This may take the form of more aspirational or engaging content that makes a real impression.

This kind of contextual analysis of intent and behaviors requires powerful technology. At RTB House, we use the most effective Deep Learning algorithms to achieve this. However, when 3rd-party cookies are switched off in 2022, will it be possible to measure intent so accurately to build bonds with online users? In episode 5 of our Cookieless Future video series, Laurie da Silva and Richard Johnson show how a full-funnel approach will still be possible with only a slight reimagining of the current processes.