Black Friday

People are usually more eager to buy products and services as gifts for others or self-care treats in the period preceding a specific holiday or cultural event. Marketers can help customers find amazing deals by using special strategies tailored to these holiday shopping seasons, boosting sales and customer satisfaction.

Today, we’ll look at data-driven insights from the marketing campaigns that drove the best results for our clients, and how we can apply our experience to your holiday marketing strategy.

Shopping for Home & Garden products is one of the big joys in life. It is also one of the strongest ecommerce categories. In Q2 of 2023, approximately 20% of global shoppers reported buying home and garden products online. This means that tailored Home & Garden marketing strategies are an important way for ecommerce stores to boost revenue.

To help you on your way, we’ve developed a calendar that will act as your blueprint for driving Home & Garden ecommerce sales all year round.

Every year, many businesses tell themselves that they’ll start working on their Black Friday promo period sales strategy early this year. However, when October comes around, they yet again find themselves scrambling to prepare for the most important sales period of the ear. This is the biggest mistake any business can make, and our Black Friday report our Black Friday retargeting campaigns report, and this article, are designed to help you understand why.

Both companies and customers are undertaking substantial preparations to make the most of Black Friday. Some consumers consider which things not to buy on Black Friday and which they need and will purchase on this occasion. Marketers and sales specialists are racking their brains to establish what sort of approach will bring their companies closest to meeting their business goals. Others have already started thinking that Black Friday is not worth the effort. Is this true? Here are 5 things you need to know to increase Black Friday sales volume.