RTB House listed as one of FT1000’s fastest-growing European companies for the sixth time in a row

Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

The Catwalk Ready Collection of banners from RTB House proves that your online ad campaigns can be elegantly seductive whatever the context. Tailored for the user with a precision beyond even Savile Row, the Fashion-focussed creatives of RTB House are versatile yet striking, timeless yet still very much ‘now’.

Yes, the stylish and provocative designs of Paris, London, Milan, and New York, turn heads, but this collection is underpinned by a smarter dress code. Deep Learning algorithms ensure that our banners not only transform with the seasons, but change to match whichever unique individual they are shown to.

Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.

It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.