Motors.co.uk Success story
Detailed Target Segmentation Resulted in Stronger Performance
Car portal turbo-charges customer journeys and performance with retargeting
increase of leads volume
About the client
Motors.co.uk is a car search portal that helps UK car buyers find the right car for them by providing of a wide choice of vehicles, in-depth car and dealer reviews, and smart, intuitive tools. The company is part of Cox Automotive, the world’s largest automotive services company and lists over 350 thousand used cars for sale from over 5.5 thousand of the United Kingdom’s leading automotive retailers. Through their network, Motors.co.uk are able to help dealers advertise with their reach of 5.4 million car buyers each month.
What they say about us
"RTB House helps us achieve our bespoke goals through both high-quality web traffic and lead generation. Their proactiveness, understanding, flexibility, and commitment in terms of account management, has driven great results for us."
Paid Search Specialist, Motors.co.uk (Cox Automotive)
Motors.co.uk were focused on improving their retargeting results at each stage of the customer journey — Vehicle Views, Messages Sent to Dealers, and Requests for Dealer Calls. They wanted to focus their retargeting activity on targeted dealerships rather than retargeting all dealerships on their website equally.
RTB House developed custom segmentation based on different cases of user behavior. This allowed RTB House to bid differently on specific segments and substantially increase volumes.
The Volume of Leads generated from Targeted Dealerships increased over 7 times compared to the volume delivered by their previous retargeting partner while maintaining/lowering acquisition costs per unit.
Automotive SUCCESS STORIES
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