Tıkla Gelsin Leverages Deep Learning for Winning In-APP Campaign

Tıkla Gelsin is an ecommerce platform and mobile delivery application established and run by TFI TAB Food Investments. Tıkla Gelsin offers the products of TAB Gıda’s operating brands, including Burger King, Popeyes, Arby’s, Subway, Sbarro, Usta Dönerci, Usta Pideci and other ecosystem brand Amasya Et Ürünleri.

Platform users can find hundreds of tastes ranging from burgers to doner kebab, salads to soups, and pizzas to lahmacun with just one click. Tıkla Gelsin users also benefit from exclusive and customized promotions from their favorite restaurants and earn Tıkla Para bonuses with their orders to redeem for following orders.

All mentioned brands are registered trademarks.

Tıkla Gelsin was already working with RTB House to optimize their web retargeting campaigns. However, the client wanted to quickly launch an in-app campaign focused on increasing revenue, with ROI a high priority for the first months. Excited about leveraging the potential of their app through retargeting, Tıkla Gelsin challenged RTB House to demonstrate the campaign’s effectiveness from the outset. In such a competitive landscape, with numerous other huge brands present in the sector, and with the client’s high expectations, it was a significant challenge.

We implemented two distinct campaigns supplemented by best-in-class static banners. The first was aimed at convincing existing users to make a first food purchase through an offer that awarded a discount for taking this important step. The second campaign focused on brand loyalty. As Tıkla Gelsin had a program that granted coupons to customers for repeat orders, we agreed with the client to feature the coupon itself on the banners.

For every month of the campaigns, RTB House was able to exceed the expected KPIs, including 86% more ROAS on average from November to December. The campaigns also exceeded the client’s expectations of revenue generation—again by 86% more than the target, and with a 30%+ conversion rate. During the campaigns, 7.67% of Tıkla Gelsin’s total conversions came by way of RTB House.

Campaign performance increased each month and the client’s satisfaction was demonstrated with a budget increase of 100%. The partnership continues, stronger than ever, with the shared aim of mining the full potential of Tıkla Gelsin’s campaigns.