Case Case study Case study

Detailed Target Segmentation Resulted in Stronger Performance

Car portal turbo-charges customer journeys and performance with retargeting

Client logotype
Wheel symbol


Increase of leads volume


About the client is a car search portal that helps UK car buyers find the right car for them by providing a wide choice of vehicles, in-depth car and dealer reviews, and smart, intuitive tools. The company is part of Cox Automotive, the world’s largest automotive services company, and lists over 350 K used cars for sale from over 5.5 K of the United Kingdom’s leading automotive retailers. Through their network, are able to help dealers advertise with their reach of 5.4 M car buyers each month.

What they say about us

RTB House helps us achieve our bespoke goals through both high-quality web traffic and lead generation. Their proactiveness, understanding, flexibility, and commitment in terms of account management have driven great results for us.

Andrew Barton

Paid Search Specialist, (Cox Automotive)


The challenge were focused on improving their retargeting results at each stage of the customer journey—vehicle views, messages sent to dealers, and requests for dealer calls. They wanted to focus their retargeting activity on targeted dealerships rather than retargeting all dealerships on their website equally.


The solution

RTB House developed custom segmentation based on different cases of user behavior. This allowed RTB House to bid differently on specific segments and substantially increase volumes.


The result

The volume of leads generated from targeted dealerships increased over seven times compared to the volume delivered by their previous retargeting partner while maintaining/lowering acquisition costs per unit.


Inspiration from your industry

Check out active RTB House ad campaigns that are super-charging results for businesses like yours.

Nissan Brazil And Lew’Lara Boost Media Strategy With High-level Video Campaigns

Audi SF Leverages OTT with QR Codes for Brand Awareness

Sleek, Safe, and High-performance Branding Ads for Mercedes-Benz