GiftsForYouNow Case study
Consistent Performance and Excellent Client Service Drive Client Success
Tailored retargeting campaign boosts average order value by 30% for this personalized gift company
Increase in orders
Introduction
About the client
GiftsForYouNow.com is a provider of personalized gifts for all occasions. The primary focus at GiftsForYouNow is creating highly personalized gifts with many options, making gifts even more custom and unique. Over the years, GiftsForYouNow has expanded its offering to include thousands of gift ideas for any gift occasion imaginable.
What they say about us
"We have been extremely happy with the level of account management service that we are now receiving. It is a huge upgrade over our past retargeter. We also really value the consistency of performance and budget management. The creatives look amazing – we cannot believe that it is programmatic. In the short term RTB House has become trusted business partner for us, thus we decided to recommend them to other companies."
Jeremy Wagner
eCommerce Marketing Manager, GiftsForYouNow
DESCRIPTION
The challenge
GiftsForYouNow.com was seeking to find a retargeting partner that could generate profitable conversions, deliver consistent performance day over day and maintain ROAS goal. Those requirements couldn’t be fulfilled by their current retargeting provider, as much as the good customer service or short turnaround time. New partner was challenged to elevate those aspects, and also to significantly improve the look and feel of retargeting creatives.
story
The solution
RTB House began with a second retargeter strategy launching its personalized campaign powered by Deep Learning to prove incremental value.
After delivering consistent performance, the client decided to turn off the current retargeter to focus budget and resources on scaling their RTB House campaign. To make advertising messages more engaging, RTB House created set of personalized creatives containing seasonal and new products, that delighted both client and their users.
Success
The result
- RTB House retargeting drove 30% higher AOV’s than client’s average AOV in one of the most challenging months
- RTB House drove over 300% more orders than previous retargeter did during the same time period the previous year
- RTB House AOV was also 9% higher than generated by previous retargeter
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