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Can we have your attention, please!
Brand messaging is not an exact science – but still many campaigns fail to meet their objectives despite the presence of strong creatives.
For an expert perspective on the most important considerations when designing effective creatives we asked Valeriia Filonich, Digital and e-Commerce Manager at Sisley Paris to outline some of the processes that can be put in place to maximise the chances of success.
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How can Media Agencies Best Prepare Brands for Advertising in the Cookieless World?
By the end of 2023, it will be impossible to use third-party cookies in Chrome which currently commands a 70% market share. The loss of third-party cookies poses challenges for marketers when it comes to tracking and understanding consumers’ online buying behaviors. RTB House spoke to Piotr Śladowski, Digital Communication Manager at Wavemaker Poland, to understand how media agencies are helping brands best prepare for the new era of cookieless digital advertising.
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Targeted Advertising after Cookies – New Approaches for Some Old Strategies
Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.
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Hepsiburada’s Performance Marketing Director Alper Boyer on “Making a Mark in Ecommerce”
Key takeaways:- How to leverage the opportunities of cookieless solutions
- AI’s indispensability in ecommerce
- How to make gamification work for you
- The importance of agility
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How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
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Passion at the Cutting Edge Advertising
‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.
