Digital Advertising

Tasked with making client budgets deliver maximum results, media agencies have a laser focus on cost optimization and martec trends throughout the planning and execution of digital campaigns. In this article, Gabrielle de Souza, Media Supervisor at Lew’Lara\TBWA Brazil—a leading Brazilian media agency—shares her experiences planning and optimizing campaigns for global brands and how technology platforms can empower agencies to extract maximum value.

Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.

The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.

Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

Purchasing a car is a complex user journey with multiple stages. While most buyers are, surprisingly, undecided on a brand or model when they start their journey, they now move more quickly through the funnel than previously. From 2017 to 2019, the time spent on the purchasing process dropped from 118 days to 96 days, and the time spent researching online fell from 13h 48m to 13h 06m.