Kaja Pryczkowska

Charles Simon joins the independent global AdTech company as VP of Private Advertising Standards.

Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.

Online advertisers and retailers deal in specific numbers and hard data. When you have millions of monthly site visitors, a fractional increase in conversion rates or average order volumes can bring significant value to business results.

The fear around the phasing out of 3rd-party cookies is that bidding efficacy will be severely impacted. Advertisers need assurances that their campaigns will still be performant, that results will be measurable, and that the upcoming change will not be disruptive to business. Thankfully, RTB House has been working on the answer to this problem and has the backing of WC3 and Google for our Outcome-based TURTLEDOVE proposal.

Find out more about how we are ensuring that bidding efficacy will be maintained in the 3rd video from our Cookieless Future series, hosted by our experts Laurie da Silva and Richard Johnson.

Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

The Deep Learning ad-tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, is one of only a select few to reach this feat with less than 1% achieving the five-year milestone.

The profound changes in consumer behavior that have swept the world in the last couple of years have also had distinctive local features. Cultural differences, penetration of technology, and the unique strategies of individual media players have all contributed. Nowhere is this more evident than in Latin America.

To get a sense of how campaigns will look in 2022 and what’s in store for the future of advertising, we talked to David Abad, Digital Strategy Manager at Mediacom, Colombia. We asked him to set out the key trends he sees in consumer behavior and what that means for the brands and agencies targeting them in the years ahead.