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Report

How to Effectively Promote Marketplaces Through Targeted Advertising

Marketplaces

How to Effectively Promote Marketplaces Through Targeted Advertising

Online marketplaces are at the heart of digital retail. A multi-vendor site faces different challenges to a single-seller online store. This report explains how digital advertisers need to address those challenges and how targeted campaigns can empower marketplaces.

In the guide:
  • More than half of all online purchases are made through multi-vendor platforms. Marketplaces have helped us navigate through a global crisis and are setting the course for online commerce in the future.

  • And yet marketplace operators still face challenges… Competition is growing, more brands are aggressively advertising online, and it’s harder to attract and retain customers.

  • We have put together this report to help marketplace operators navigate the evolving relationship with online customers and drive conversions and revenue.

See what else is in the report

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