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EMEA Auto Industry Digital Advertising Guide

Automotive

EMEA Auto Industry Digital Advertising Guide

We live in accelerated times. The automotive industry has always been in a constant state of change. However, with ecommerce emerging as a viable channel for auto brands, and with the inevitable shift to hybrid and electric vehicles, the coming years require an almost total retooling of business.

We have created a guide to show automotive brands and related businesses how to communicate their offers and values to customers most effectively through digital advertising.

In the guide:
  • New and used vehicle sales
  • Merging online and offline activities
  • Measuring micro-conversions
  • Performance and brand awareness digital ad campaigns
  • Overcoming biases with Deep Learning technology
  • Top tips for engaging online experiences
  • The future of the auto industry

See what else is in the report

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